If you’re using HubSpot, leveraging Clearbit as the platform’s native B2B data provider might seem like a logical decision. It offers a large database and numerous data attributes, promising abundant info on your prospects.
In this guide, you’ll learn whether your real-life results justify the investment. We’ll go over Clearbit pricing and key features, after which you’ll learn about the platform’s value for money. To ensure all this info is accurate and unbiased, we consulted our network of industry experts and had a look at customer reviews from reputable outlets. This means you’ll get a chance to see how other marketing and sales pros feel about Clearbit and its usability.
If you decide Clearbit isn’t for you, don’t worry—we’ll also introduce an alternative that might be more up to your standards.
Clearbit at a Glance
Clearbit is a data enrichment platform created by HubSpot, a well-known CRM solution used by many sales and marketing teams. It includes various useful tools, some of which are shown in the following table:
Overall, Clearbit is a well-rounded app that touches on many important aspects of data enrichment. It also offers some helpful extras like Dynamic Form Shortening, which automatically eliminates the fields for data that the platform can enrich without user input.
The platform also integrates with numerous other tools out of the box, and you can leverage its APIs and Zapier integration to build it into your tech stack without friction.
Clearbit Price—Plans, Add-Ons, and More
Clearbit offers three pricing tiers:
- Free
- Growth
- Business
You can sign up for the free plan with your HubSpot account, and you’ll get 25 monthly credits to test Clearbit’s features. This most likely won’t be enough to make the free plan viable in the long run as you’ll run out after only a few actions. Each task you complete is worth a specific amount of credits, for example:
- CSV export—One credit
- Form shortening—Two credits per filled/shortened form
- CRM record enrichment—One credit per domain/email enriched
If you want to leverage the full power of Clearbit, you’ll need to upgrade to one of the paid tiers. The platform doesn’t make the pricing information available online, but an independent survey showed the average ACV (Annual Contract Value) of a whopping $35,000.
According to Clearbit, the actual cost depends on several factors, such as your website traffic volume, contact creation needs, and the add-ons you wish to add to your account. Such add-ons include the web forms we already mentioned, as well as the platform’s other solutions, most notably:
- Advertising—Helps you track and improve paid ads on Google and Social media
- Capture—Automatically adds contacts and accounts to your CRM based on intent data
These add-ons can significantly increase your total investment in Clearbit, so the best way to know whether you should invest is to check in with the sales team. In the meantime, you can use the platform’s solutions that won’t break the bank, such as Clearbit Connect.
Clearbit Connect Pricing
Connect is Clearbit’s Chrome extension that lets you search for company and contact data directly from the browser. It also offers useful information about a company when you visit its website.
The extension is free, but you only get ten monthly credits. Much like the free plan, it’s best suited for giving Clearbit a test run but not much else. Worse yet, Clearbit states that using Connect lets the platform access your private data, such as:
- Personally identifiable information (e.g., your name and email)
- Location data
- Web history
- Personal communications
With this in mind, the extension may not be worth it because you don’t get much value and have to pay a lot in terms of your privacy.
Clearbit also offers two additional free tools:
- TAM Calculator—Lets you calculate your Total Addressable Market and download a CSV report with up to 100 results
- Weekly Visitor Report—De-anonymizes website visitors and gives you insights into intent data
If you don’t mind the privacy concerns, you can play around with Clearbit’s free tools and get a taste of the platform’s capabilities. Still, you’ll want to take additional steps before deciding whether you should make any financial commitments.
Is Clearbit Worth It?
Clearbit is anything but cheap, so you shouldn’t rush into a contract based on the advertised benefits, even if you have the budget for it. Instead, you should first see if current users have seen the expected results.
For the most part, Clearbit seems to have delivered on its promises. The platform has a solid rating in many review platforms, as shown in the following table:
Despite the generally positive user sentiment, Clearbit has a fair share of issues. The most commonly reported complaint seems to revolve around its data, which some users don’t find as accurate as needed. One customer even said the platform didn’t provide their own company’s details and claimed the database was quite limited.
This issue isn’t exclusive to Clearbit—no platform is 100% accurate, so you might encounter the same problem regardless of your chosen provider. As understandable as this is, it doesn’t fix the consequences of relying on a single source data provider.
Why Using Single-Source Providers Isn’t a Good Idea (And What To Do Instead)
A low hit rate of your chosen data enrichment solution will not only result in disappointment but will also waste time and money, stunting your outreach efforts and business growth.
Imagine paying $35,000 for a platform, only to realize you’re not getting sufficient data points. You’ve already signed the contract and paid, so you’re most likely not getting your money back. The only thing you can do now is cut your losses and work with the data you have. Alternatively, you can risk burning even more money on another platform.
Luckily, avoiding this issue is easy—all you need is a platform that gives you access to multiple data providers at once (preferably an option with a much lower price point to begin with). That way, you can cover as much ground as possible and minimize the risk of failed enrichment attempts.
If this sounds appealing, Clay can be an outstanding alternative to Clearbit. ⭐
Clay—All the Data You Need, No Exorbitant Costs
Clay combines advanced data enrichment with various sales automation features to help you effortlessly scale your outbound campaigns. When you sign up, you get access to over 50 data providers—including Clearbit—without the need to create additional accounts. You can enrich your data and pull from Clearbit’s database without ever leaving Clay or spending astronomical amounts of money.
So what if Clay doesn’t find the data you need in Clearbit’s database? It’s simple—the platform will keep browsing other data sources through waterfall enrichment until it finds the information you’re looking for. The search stops when you get the necessary data points, and only successful searches are charged.
Once you’ve gathered all the information you need, you can use the following automation features to streamline your workflow:
- Claygent—Uses AI to scrape the web for any specific data you need to answer your questions in seconds 🧠
- Inbound lead automation—Lets you connect Clay to your web forms and automatically enrich inbound leads 📄
- Email builder—Creates hyper-personalized emails in no time using the data from your Clay table to let you automate entire email sequences in a few clicks 📧
Clay seamlessly connects to over 100 platforms, letting you create a well-oiled sales machine. If some of your platforms aren’t supported natively, you can use the Zapier integration to connect them without hassle.
Flexible Plans for Everyone’s Budget
Unlike Clearbit, Clay is intended for users of different budget levels. If you’re only getting started with outbound campaigns and don’t wish to make large investments, you can explore the platform’s features using the robust free plan.
You get 100 credits and unrestricted access to Clay’s data providers, as well as the AI email builder. If you want more credits and advanced features, you can choose from four plans:
- Starter—$149/month
- Explorer—$349/month
- Pro—$800/month
- Enterprise—Custom
You can choose your preferred number of credits with each plan, so you won’t throw money down the drain. 💸
Don’t take our word for it—countless teams have used Clay to cut costs and maximize their ROI. Here are their thoughts on the platform:
Simplify Data Enrichment With Clay
Clay solves one of the most pressing prospecting and cold outreach issues many sales teams have encountered. If you want to take data enrichment to the next level, you can get started in three steps:
- Go to the signup page 🖥️
- Enter your name, email, and password 🔐
- Explore Clay’s many features ⚙️
You can also visit Clay’s Learn hub or join the growing Slack community to discover the platform’s many use cases and the results other users have achieved. If you want to receive useful industry insights and tips for improving your outbound efforts, feel free to sign up for Clay’s newsletter.
💡 Keep reading: Want to learn about the pricing information of other sales engagement tools? Check out our pricing breakdowns of the following platforms:
If you’re using HubSpot, leveraging Clearbit as the platform’s native B2B data provider might seem like a logical decision. It offers a large database and numerous data attributes, promising abundant info on your prospects.
In this guide, you’ll learn whether your real-life results justify the investment. We’ll go over Clearbit pricing and key features, after which you’ll learn about the platform’s value for money. To ensure all this info is accurate and unbiased, we consulted our network of industry experts and had a look at customer reviews from reputable outlets. This means you’ll get a chance to see how other marketing and sales pros feel about Clearbit and its usability.
If you decide Clearbit isn’t for you, don’t worry—we’ll also introduce an alternative that might be more up to your standards.
Clearbit at a Glance
Clearbit is a data enrichment platform created by HubSpot, a well-known CRM solution used by many sales and marketing teams. It includes various useful tools, some of which are shown in the following table:
Overall, Clearbit is a well-rounded app that touches on many important aspects of data enrichment. It also offers some helpful extras like Dynamic Form Shortening, which automatically eliminates the fields for data that the platform can enrich without user input.
The platform also integrates with numerous other tools out of the box, and you can leverage its APIs and Zapier integration to build it into your tech stack without friction.
Clearbit Price—Plans, Add-Ons, and More
Clearbit offers three pricing tiers:
- Free
- Growth
- Business
You can sign up for the free plan with your HubSpot account, and you’ll get 25 monthly credits to test Clearbit’s features. This most likely won’t be enough to make the free plan viable in the long run as you’ll run out after only a few actions. Each task you complete is worth a specific amount of credits, for example:
- CSV export—One credit
- Form shortening—Two credits per filled/shortened form
- CRM record enrichment—One credit per domain/email enriched
If you want to leverage the full power of Clearbit, you’ll need to upgrade to one of the paid tiers. The platform doesn’t make the pricing information available online, but an independent survey showed the average ACV (Annual Contract Value) of a whopping $35,000.
According to Clearbit, the actual cost depends on several factors, such as your website traffic volume, contact creation needs, and the add-ons you wish to add to your account. Such add-ons include the web forms we already mentioned, as well as the platform’s other solutions, most notably:
- Advertising—Helps you track and improve paid ads on Google and Social media
- Capture—Automatically adds contacts and accounts to your CRM based on intent data
These add-ons can significantly increase your total investment in Clearbit, so the best way to know whether you should invest is to check in with the sales team. In the meantime, you can use the platform’s solutions that won’t break the bank, such as Clearbit Connect.
Clearbit Connect Pricing
Connect is Clearbit’s Chrome extension that lets you search for company and contact data directly from the browser. It also offers useful information about a company when you visit its website.
The extension is free, but you only get ten monthly credits. Much like the free plan, it’s best suited for giving Clearbit a test run but not much else. Worse yet, Clearbit states that using Connect lets the platform access your private data, such as:
- Personally identifiable information (e.g., your name and email)
- Location data
- Web history
- Personal communications
With this in mind, the extension may not be worth it because you don’t get much value and have to pay a lot in terms of your privacy.
Clearbit also offers two additional free tools:
- TAM Calculator—Lets you calculate your Total Addressable Market and download a CSV report with up to 100 results
- Weekly Visitor Report—De-anonymizes website visitors and gives you insights into intent data
If you don’t mind the privacy concerns, you can play around with Clearbit’s free tools and get a taste of the platform’s capabilities. Still, you’ll want to take additional steps before deciding whether you should make any financial commitments.
Is Clearbit Worth It?
Clearbit is anything but cheap, so you shouldn’t rush into a contract based on the advertised benefits, even if you have the budget for it. Instead, you should first see if current users have seen the expected results.
For the most part, Clearbit seems to have delivered on its promises. The platform has a solid rating in many review platforms, as shown in the following table:
Despite the generally positive user sentiment, Clearbit has a fair share of issues. The most commonly reported complaint seems to revolve around its data, which some users don’t find as accurate as needed. One customer even said the platform didn’t provide their own company’s details and claimed the database was quite limited.
This issue isn’t exclusive to Clearbit—no platform is 100% accurate, so you might encounter the same problem regardless of your chosen provider. As understandable as this is, it doesn’t fix the consequences of relying on a single source data provider.
Why Using Single-Source Providers Isn’t a Good Idea (And What To Do Instead)
A low hit rate of your chosen data enrichment solution will not only result in disappointment but will also waste time and money, stunting your outreach efforts and business growth.
Imagine paying $35,000 for a platform, only to realize you’re not getting sufficient data points. You’ve already signed the contract and paid, so you’re most likely not getting your money back. The only thing you can do now is cut your losses and work with the data you have. Alternatively, you can risk burning even more money on another platform.
Luckily, avoiding this issue is easy—all you need is a platform that gives you access to multiple data providers at once (preferably an option with a much lower price point to begin with). That way, you can cover as much ground as possible and minimize the risk of failed enrichment attempts.
If this sounds appealing, Clay can be an outstanding alternative to Clearbit. ⭐
Clay—All the Data You Need, No Exorbitant Costs
Clay combines advanced data enrichment with various sales automation features to help you effortlessly scale your outbound campaigns. When you sign up, you get access to over 50 data providers—including Clearbit—without the need to create additional accounts. You can enrich your data and pull from Clearbit’s database without ever leaving Clay or spending astronomical amounts of money.
So what if Clay doesn’t find the data you need in Clearbit’s database? It’s simple—the platform will keep browsing other data sources through waterfall enrichment until it finds the information you’re looking for. The search stops when you get the necessary data points, and only successful searches are charged.
Once you’ve gathered all the information you need, you can use the following automation features to streamline your workflow:
- Claygent—Uses AI to scrape the web for any specific data you need to answer your questions in seconds 🧠
- Inbound lead automation—Lets you connect Clay to your web forms and automatically enrich inbound leads 📄
- Email builder—Creates hyper-personalized emails in no time using the data from your Clay table to let you automate entire email sequences in a few clicks 📧
Clay seamlessly connects to over 100 platforms, letting you create a well-oiled sales machine. If some of your platforms aren’t supported natively, you can use the Zapier integration to connect them without hassle.
Flexible Plans for Everyone’s Budget
Unlike Clearbit, Clay is intended for users of different budget levels. If you’re only getting started with outbound campaigns and don’t wish to make large investments, you can explore the platform’s features using the robust free plan.
You get 100 credits and unrestricted access to Clay’s data providers, as well as the AI email builder. If you want more credits and advanced features, you can choose from four plans:
- Starter—$149/month
- Explorer—$349/month
- Pro—$800/month
- Enterprise—Custom
You can choose your preferred number of credits with each plan, so you won’t throw money down the drain. 💸
Don’t take our word for it—countless teams have used Clay to cut costs and maximize their ROI. Here are their thoughts on the platform:
Simplify Data Enrichment With Clay
Clay solves one of the most pressing prospecting and cold outreach issues many sales teams have encountered. If you want to take data enrichment to the next level, you can get started in three steps:
- Go to the signup page 🖥️
- Enter your name, email, and password 🔐
- Explore Clay’s many features ⚙️
You can also visit Clay’s Learn hub or join the growing Slack community to discover the platform’s many use cases and the results other users have achieved. If you want to receive useful industry insights and tips for improving your outbound efforts, feel free to sign up for Clay’s newsletter.
💡 Keep reading: Want to learn about the pricing information of other sales engagement tools? Check out our pricing breakdowns of the following platforms:
