Lemlist Pricing—Plans, Features, and More

Lemlist promises to help your emails reach potential leads, avoiding spam folders and letting you execute highly personalized campaigns that get results. But is the platform as good as advertised, and how much will its features cost you?

This comprehensive guide will teach you all about the Lemlist pricing structure and explain whether the app is worth your money. It will also provide an alternative solution to help you reach your outbound marketing goals.

Lemlist at a Glance

Lemlist supports your outbound efforts with solid data sourcing—it lets you find leads and their emails through a database of over 450+ million contacts. You can fine-tune your lead search with all kinds of filters beyond basic demographics, such as:

• Current and past job titles
• Number of LinkedIn connections
• Language proficiency

You can also enrich leads with various data points (e.g., details from their LinkedIn profiles), which helps you personalize your emails and increase the response rate.

Lemlist uses AI to help you craft emails, saving you a significant amount of time and effort. Besides plain text, you can add visual elements and custom landing pages to your emails or use liquid syntax to tailor your messages and boost personalization.

Another notable feature, lemwarm, aims to increase email deliverability by automatically warming up your emails. You even get useful tips and reports to further reduce the risk of your emails ending up in the lead’s spam folder.

As you can imagine, all these features come at a price—but is it justified? Let’s find out!

Lemlist Price—Comparing the Available Plans

Lemlist offers four fixed pricing tiers, as shown in the following table:

While the table above outlines the prices based on the monthly billing model, opting for quarterly or annual payments gives you a 10% or 20% discount, respectively. Lemlist also offers custom pricing if you have more than ten users, as well as special packages for outbound agencies. You can inquire about both by contacting the Lemlist team.

Each tier includes a fixed number of credits you can use for the platform’s Email finder + verifier feature. As the name implies, the feature lets you find verified email addresses of your leads or verify any email addresses you may currently have.

Here’s how many credits you get with each of the four plans:

1. Email Starter—100 credits
2. Email Pro—250 credits
3. Multichannel Expert—500 credits
4. Outreach Scale—1,000 credits

If you need more credits, you need to purchase them separately through the pay-as-you-go system. You get 100 credits per $1, which you can use to do the following:

• Find verified email addresses
• Verify existing emails
• Get LinkedIn enrichments

While it’s natural for feature availability to vary between tiers, there’s one significant drawback—lemwarm isn’t included in the Email Starter plan. Unless you opt for one of the pricier tiers, you need to buy it separately. You can get the Essential plan for $29 a month, though if you want personalized emails, you’ll need to upgrade to the Smart plan, which comes up to the monthly price of $49.

Is Lemlist Worth It?

To help you decide whether Lemlist is worth your money, we’ll start by highlighting some of the main features you get with each plan. Note that each higher tier includes everything from the lower one, so the following table offers a breakdown of the unique features:

While the above features are appealing, some issues affect Lemlist’s cost-effectiveness.

For starters, all plans are priced per user, so larger teams might have to invest heavily, even in the lower tiers. You must get at least Email Pro to leverage lemwarm and other integrations, which are crucial for adapting Lemlist to your existing pipeline.

The Outreach Scale plan may not even be worth the price—it’s virtually the same as Multichannel Expert. The only notable difference is that you get a dedicated account manager, which might not justify the price jump.

With all this in mind, note that Lemlist doesn’t offer a free plan, so it’s not suitable for users on a budget. If you’re only starting your go-to-market efforts and don’t have the budget for a paid outbound platform, you’ll need to look for another option. 💸

What Lemlist Users Say About the App

Another way to determine whether you should invest in Lemlist is to consider the real-life experiences of other users. By doing so, you get a preview of whether Lemlist’s features work as advertised or if they’ve been a bit overhyped.

To cut to the chase, for the most part, users are happy with Lemlist’s performance. Some of the main aspects of the platform they enjoy include:

• Easy and robust email personalization
• Solid deliverability
• Insight into campaign statistics

Still, a few issues have damaged the overall experience for some users. For example, the user interface (UI) has been a notable source of complaints. One user said:

…we were quickly disappointed by a UI overhaul that made things difficult to navigate. We felt the support agents we interacted with lacked knowledge about the application and did not take time to understand the concerns we raised...

This further exacerbates Lemlist’s lack of beginner-friendliness, as navigation may not be as seamless as expected.

Integrations also don’t seem to be cohesive enough for some users. Besides a lack of native support for major services like Zoho CRM, existing integrations can be glitchy. 

One user directly commented on Lemlist’s cost-effectiveness, saying that there are competitors offering better value for money, especially if you’re looking for a mass outreach platform.

The question is—which competitors?

Alternatives to Lemlist—What To Look For

When browsing Lemlist alternatives, you should focus on a few key factors:

In most cases, you’ll notice a trade-off between the above components. For example, some platforms may not offer email-sending features, though that’s not necessarily an issue. As long as your chosen option seamlessly integrates with sales execution platforms or dedicated email senders, you should go for it.

Cost-effectiveness, on the other hand, is undoubtedly a deal-breaker. Take ZoomInfo as an example—it’s packed with features and data points, but you need to spend five figures a year on them. 

You can opt for cheaper alternatives like Hunter.io and Snov.io, but then you risk not getting enough leads or data points because of a disappointing hit rate.

That’s why your safest bet is a platform that covers various data providers. While Lemlist does this to an extent with the Email finder + verifier feature, the aforementioned issues remain. If you need a solution that gives you all the data points you need without Lemlist’s shortcomings, check out Clay. 🏆

Expand Your Data Horizons With Clay

Clay is the most powerful outbound automation platform that handles everything from account research and enrichment to drafting hyper-personalized emails in a few clicks. You can get all the info you need without contracts, API keys, and hassle.

This is possible thanks to Waterfall Enrichment—Clay’s simple yet powerful way of getting data from 50+ providers without leaving the platform. It all happens in a few quick steps:

1. Import your list of prospects or let Clay create it for you 🗒️
2. Go to Enrich data and find the contact information you need (e.g., work emails) 📧
3. Clay will sift through providers one by one until it finds the information 🔍
4. When the emails are found, the search stops ✔️

To see waterfall enrichment in action, check out this video:

Clay’s enrichment method ensures maximum coverage, as you get access to numerous major providers, such as:

• DropContact
• Prospeo
• Hunter.io
• People Data Labs

You can also go far beyond emails and phone numbers to find countless data points, such as a company’s funding stage, tech stack, and many more.

If you want to do additional research or summarize the info you have without manual labor, use Claygent—your AI assistant that turns complex tasks into a simple conversation. You can ask Claygent anything about a company or its people and structure the output any way you want.

Once you gather all the data you need, use Clay’s AI email builder to draft a highly targeted message in an instant. It relies on your collected information to include all the relevant personal details, ensuring you never have to send a generic email again.

When drafted, the email can be sent to your chosen sales execution platform, like Outreach or Salesloft, thanks to Clay’s seamless integrations. You can connect the platform to 100+ other tools and use the Zapier integration to expand your workflow further. 

Pay for What You Need—Nothing More, Nothing Less

Clay offers a free plan without time limits, which makes it perfect for beginners and budget-conscious users. As you grow your business and revenue, you can upgrade to one of four pricing plans:

1. Starter—$149/month
2. Explorer—$349/month
3. Pro—$800/month
4. Enterprise—Custom

While Clay might seem like a pricier alternative to Lemlist, you get many perks Lemlist doesn’t offer. Each Clay plan supports unlimited users, which already makes the price more comparable.

You also get up to 50,000 credits included in the plan compared to Lemlist’s 1,000, which minimizes the risk of additional costs. Within each plan, you can select the number of credits you need, so you won’t waste money on features or enrichments you don’t need.

Pair this with Clay’s outstanding coverage, and you can see why the platform lets you get the most out of every dollar you invest. Many users have already boosted their ROI with Clay, including these folks:

Level-Up Your Outbound Campaigns With Clay

Getting started with Clay is easy—it only takes three quick steps:

1. Head to the signup page
2. Create a free account
3. Explore Clay’s features and automations 🤖

If you need more information about the platform before making the final decision, you can do the following:

• Check out the platform’s Learn hub
• Sign up for the newsletter‍
• Join Clay’s Slack community