Alex Fine

I'm the Chief Commercial Officer of Understory. We're a premier growth partner that specializes in blending inbound and outbound lead generation tactics to holistically scale B2B tech companies to the next level in their journey.

We specialize in creating unique, highly personalized outbound flows and automations that touch on relevant topics specific to each prospect.

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What makes us different?

1. We maximize our client's potential by retargeting engaged outbound prospects via paid media campaigns.

2. We don't do autopilot: we constantly evolve and improve campaigns through continuous testing

3. We are a technology/software specific company: We use best in-class tactics to generate demand specifically for technology/software companies and have a very in depth understanding of how potential buyers procure new tools.

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We have a wide range of experience in setting up outbound flows from the ground up, as well as optimizing existing ones. Starting with highly creative clay tables, We'll create and manage your entire outbound process and help you achieve your desired outcomes.

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Our go-to tricks in clay for generating high-quality demand for our clients:

- Double verifying lead lists

- Performing substantial industry and ICP research

- Individualized pain points

- Highly creative value-add mechanisms

- If/then waterfalls

- AI powered prompts

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Whether it's booking quality meetings, driving self-serve subscriptions, driving traffic to landing pages, or something in between, We'll help you get there more efficiently.