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Discover creative ways to build targeted, high converting prospecting lists from scratch.

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Get G2 ratings for any companyGet G2 ratings for any company

Get G2 ratings for any company

2 mins
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In this video, Eric outlines ways for us to find G2 ratings of our prospects by using Clay. First, we need to start with a list of websites. When accessing our enrichments/integrations panel, find our G2 “Enrich Company By Domain” integration. All you need to do is input a website, save changes, run the integration, and you can find G2 ratings for any company that has a G2 page associated with it. You can also access their average score, number of ratings, best ratings, the founded year, and more. Happy prospecting!

Find G2 ratings for a company at scale
Find any company’s technology stack with BuiltWithFind any company’s technology stack with BuiltWith

Find any company’s technology stack with BuiltWith

6 mins.
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Stop manually looking up if a company is using a certain CRM or finding which ad pixel they are using. Upload a list of domains to Clay and use the BuiltWith integration to find all the technologies by keyword or by category that a company has installed on their website. Turn hours of research into a click of a button

Find out which technologies a company is using for CRM and more with BuiltWith
Pull in Twitter followers/followings of any accountPull in Twitter followers/followings of any account

Pull in Twitter followers/followings of any account

3 mins.
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Through our sources panel, you can begin a Clay table using data from Twitter followers, Twitter following, or Twitter mentions. Using these sources, you can import and enrich prospects that come from a person’s twitter community, giving you access to a group of people with similar interests. After importing people from Twitter into your Clay table, you can enrich and qualify them through using our 50+ integrations and conditional formatting system. After narrowing down the people you want on the list, you can use this data to find the customers of your dreams. Happy prospecting!

Import people from Twitter into Clay and use their information for prospecting
Pull in thousands of LinkedIn leadsPull in thousands of LinkedIn leads

Pull in thousands of LinkedIn leads

3 mins.
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In this video, Eric shows us how to use LinkedIn as a source within Clay for your prospecting needs. Clay is a very effective tool for searching through LinkedIn for the candidates that fit your ICP. You can search by headline, job title, summaries, interests, and more. Use the “LinkedIn Profiles” enrichment to find any profile that matches your set criteria. Happy prospecting!

Use LinkedIn as a source to import profiles and companies into Clay
Find File types from a Google SearchFind File types from a Google Search

Find File types from a Google Search

4 mins.
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Our incredibly powerful “Search Google” integration allows you to automate mass Google Searches as well as find specific aspects of a company website without having to leave Clay. To do this, open the “Search Google” integration and type in “site:[company website] filetype:[the file type you’re looking for] so for example, filetype:pdf. This will tell you whether each website has this filetype. To narrow for keywords, add the keyword in quotations at the end of the aforementioned string. Happy prospecting!

Find out whether the websites you’ve chosen have certain filetypes within them
Use Google Search to find Niche/Local BusinessesUse Google Search to find Niche/Local Businesses

Use Google Search to find Niche/Local Businesses

7 mins.
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Niche businesses are often hard to come by in a regular database because they have no incentive to get that granular. So you are left Googling around trying to find these niche businesses. Now you can use Clay to automatically extract these google searches and enrich with company contact information! Take a look at this video for ideas on how to set up your Google Search for success!

Find businesses that are otherwise hard to come by using Clay’s Google integration
Find Yelp business reviews and informationFind Yelp business reviews and information

Find Yelp business reviews and information

3 mins.
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The Yelp Integration in Clay can be used to find local business information like their reviews, address, phone number, etc. and can be used to personalize your cold outreach. Check out this video to learn how to use Yelp data in your Clay tables!

Find local business information like reviews, address and phone number
Use Open AI in ClayUse Open AI in Clay

Use Open AI in Clay

3 mins.
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Combine the power of Clay and Open AI to analyze, normalize, and summarize your data. Open AI can take previously unstructured data and structure it for you for use in your outreach and can even write full emails for you! Watch this video to learn how to integrate it into your Clay table!

Find out how to harness the power of OpenAI using Clay
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Finding leads
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More ways to Clay ✨

Discover more resources to start building your dream prospecting lists with Clay!


What are Clay credits?

Clay is reshaping the data provider business model by bundling together 25+ different providers into a simple credit system for a fraction of the cost.

Each month you're given a certain amount of credits depending on your plan (Basic, Explorer, or Pro). Every time an enrichment provider is called, it counts as 1 credit. For example, if your table includes 3 enrichment columns, then every row added will run 3 credits.

How does Clay work?

There’s 3 simple steps to using Clay:

  • Find leads: Clay makes it easy to pull in lists of leads from dozens of sources including LinkedIn, Github, HubSpot/Salesforce, CSV imports, or even Webhooks.
  • Enrich leads: Clay has built in partnerships with some of the most powerful enrichment providers. Whether you’re starting with names, emails, LinkedIn addresses, or even just a company domain, Clay’s integrations can return almost any people or company data possible from number of open roles to years of experience to validated work emails.
  • Connect destinations: Clay connects with hundreds of different tools to fit perfectly within your stack including Outreach,, HubSpot/Salesforce, Apollo, Zapier (HTTP API), and much more.
What is the benefit of using multiple data providers?

We provide access to multiple data providers to allow you to build enrichments on top of each other. For instance, you can use LinkedIn to find their profile details, then use this information to find their work email with Datagma. Clay is providing a new creative way to find the best information on your leads at the cheapest cost.

Does Clay enrich both accounts and contacts?

Yes! You can start with data for either to enrich:

  • Accounts: URLs, company LinkedIn profiles, Crunchbase profiles, or company name
  • Contacts: name, email, LinkedIn profile, Twitter profile, etc.
How does Clay’s Chrome Extension work? Is it included in my plan?

Yes. Clay’s Chrome Extension makes it easy to scrape and import data from any website in a few simple clicks. For example, you can scrape lists from LinkedIn, Crunchbase, BuiltWith, LinkedIn Sales Navigator,, and much more.